Our Design Approach
Our iconic Swiss Army Knife™ has become a global design icon, thanks to the incredible functionality it packs into its compact form. It’s been called one of the “most significant global design icons” by Wallpaper*, the British design magazine, thanks to its pleasing combination of simplicity and versatility that fits straight into your pocket.
Iconic status
Its iconic status has been confirmed by design museums around the world – from the Museum of Modern Art in New York and the Design Museum in London, to the Neue Sammlung Design Museum in Munich and the Swiss National Museum in Zürich.
Our Swiss Army Knives have also won the Red Dot Design Award on several occasions, most recently for our Evoke and Classic Precious Alox collections. We also both collaborate with and inspire artists and designers, like our recent and groundbreaking collaboration with Off-White.
Our Cutlery: Ergonomic, performance-driven design
Our Cutlery is made using only best-in-class materials, from the precision blades to the ergonomic handles. Our ergonomic, performance-driven designs are carefully thought out and simply serve their purpose perfectly. The result is that our sharp, lightweight and balanced cutlery ensures you‘re always best prepared to be a masterful chef.
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